Cookie Name | Anbieter | Funktion | Typ | Gültigkeit | ||||
|---|---|---|---|---|---|---|---|---|
| __hs_cookie_cat_pref | Hubspot | Stores which cookie categories (e.g., Marketing, Statistics, Functional) a visitor accepts or rejects. This controls which cookies may be set. | Functional cookie | 6 months | ||||
| __hssrc | Hubspot | Detects whether the visitor has restarted the browser. It is set when changing the session cookie. If this cookie is not present, HubSpot considers it a new session. | Session cookie | Valid for the duration of the session | ||||
| __hssc | Hubspot | Records sessions and counts page views. Contains data such as the domain, number of page views in a session, and the start time of a session to determine the number and duration of sessions. | Statistics/Analytics | 30 minutes | ||||
| _ga_ | Google (Analytics) | Conversion tracking and measurement of advertising effectiveness | Marketing | 2 years | ||||
| _gcl_au | Google (Ads) | Stores a unique visitor ID for recognition | Statistics / Analysis | 13 months | ||||
| _pk_ses.* | Matomo (Piwik) | Short-term session information to associate page views with the same session | Statistics / Analysis | 30 minutes | ||||
| hubspotutk | HubSpot | Uniquely identifies visitors, used for tracking in the CRM system | Statistics / Analysis | 13 months | ||||
| PHPSESSID | livestep | Enables session management (e.g., login status) | Necessary | Until the end of the browser session (session cookie) | ||||
| __hstc | HubSpot | Main cookie for tracking visitor behavior; stores timestamps and session counts | Analytical cookie | 13 months | ||||
| _fbp | Facebook (Meta) | Used to recognize visitors for advertising purposes and conversion tracking | Marketing cookie | 3 months | ||||
| mf_ | Mouseflow | Used for session recording and analysis of user behavior on the website | Analytical cookie | 90 days | ||||
| mf_user | Mouseflow | Detects whether a visitor is visiting the website for the first time or is a returning visitor | Analytical cookie | 90 days |